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网页设计师可以从西安印刷设计学些什么?

发布时间:Mar 15, 2018         已有 人浏览

设计就是特定功能的构成——无论构成物是字节还是原子。这就意味着网页设计从它的祖先——纸墨中受益良多。

Design is the composition of a specific function, whether it is a byte or an atom. This means that web design has benefited much from its ancestors, paper and ink.

西安印刷设计专注于易读性,网页上也是如此:只是把“读者”换成“用户”而已。目标应当是清晰的表达,并且让人能够轻松纵览整个设计。我们来看几个从印刷设计沿用过来的概念。

Printing is focused on readability, and the same is true on Web pages: only the "reader" is replaced by a "user". The goal should be clear expression and allow people to easily look at the whole design. Let's look at some of the concepts that are used in print design.

排版

Typesetting

就像报纸,用户不会阅读网站上的每个字——至少一开始不会。正如免费电子书《为人眼进行网页UI设计》里面描述的,扫视页面是用户的标准行为。为扫视而设计时,有两种模式需要考虑。首先是F模式。F模式反映了用户最通常的扫视页面的方式。他们的视线从上面开始横向移动,然后沿着左边垂直移动,寻找突出的文字。

Like newspapers, users don't read every word on the site - at least not at first. As described in the free e-book, "web page UI design for human eyes", it is the standard behavior of the user to scan the page. There are two modes to be considered when designing a scan. The first is the F mode. The F pattern reflects the most common way users look at pages. Their line of sight moves horizontally from above, then moves vertically along the left to look for the prominent text.

一旦找到激起他们兴趣的内容,他们又会开始横向浏览页面。

Once they find the content that arouses their interest, they will start to browse the page horizontally again.

无论平衡感来自于对称、非对称或是放射状,都是为了让设计创造出稳固与一致的感觉。如果用户在你的网页上感到轻松,他们会更愿意逗留。

Whether the sense of balance comes from symmetry, asymmetry, or radiate, it is to create a sense of stability and consistency in the design. If the user easily in your web page on, they will be more willing to stay.

图片或文字不要过于密集:时刻考虑元素的间隙。排版倾向于简洁——密集的布局会妨碍用户。眼睛难以接受杂乱,使人更难接受信息的流转。

Don't be too dense in pictures or words: always consider the gap between the elements. Typesetting tends to be concise - a dense layout can hinder the user. It is difficult for the eyes to accept the confusion, making it more difficult for people to accept the flow of information.

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考虑使用极简的设计,通过白色、黑色或非常深的背景和前景元素达到平衡。《为人眼进行网页UI设计》里讨论过,负空间的运用可以引导用户的注意力。

Consider the use of minimalist design to balance with white, black, or very deep background and foreground elements. The application of negative space can guide the attention of the user in the design of web page UI for human eyes.

让你的设计对于所有用户都是可靠的。不要使用两种以上的字体,确保所有年龄层的用户都能阅读。过于杂乱会扰乱信息。

Let your design be reliable for all users. Do not use more than two types of fonts to ensure that all age users are able to read. Too messy can disturb information.

如果你发现自己在屏幕前手足无措,你的设计可能包含了过多的图片。

If you find yourself at a loss in front of the screen, your design may contain too many pictures.

选择配色方案时也要时刻为用户着想——如果是医院网站,使用冷静柔和的色彩;如果受众是青少年,则适合更鲜明的色彩。

When choosing a color scheme, we should always think of users. If it's a hospital website, use cool and gentle colors. If the audience is a teenager, it is suitable for more distinctive colors.

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